As promised, Netflix’s user reviews are no more

Netflix user reviews are no more. Sure, chances are pretty decent you didn’t realize Netflix still had reviews at this point, but the video streaming giant has delivered on its promise to do away with the one-time mainstay of the service.

Last month, it informed recent users that reviews would be sunset soon. Netflix dropped the feature this week with little fanfare, simply updating the “How do I post reviews on Netflix” section of its help page to read, “You can no longer post reviews on Netflix.” Fair enough, I guess.

The service has slowly evolved its recommendation engine over the year, putting plenty of effort into one of its primary drivers of user engagement. Review were slowly moved into the background to make way for new features, including the current thumbs up/thumbs down offering.

As Variety notes, while some continued to use reviews up until the end, the loss of reviews hasn’t exactly been met with a widespread backlash from users. Not a thumbs up, nor a thumbs down, so much as a collective indifference to the end of once key feature.