Amazon Prime Unveils Monthly Subscription Model in Canada

Global e-commerce powerhouse Amazon announced today that they are bringing a monthly Prime subscription model to Canada.

The monthly subscription model, which offers the same benefits as the annual membership, is now available for $7.99 per month. The annual subscription cost will remain the same at $79. 

“Prime brings together the best of entertainment and shopping into a simple package at an unbelievable value for Canadians. With the launch of a monthly membership, we have added yet another easy way to enjoy Prime benefits,” said Mike Strauch, country manager for Amazon Canada.

Amazon Prime launched in Canada in 2013, offering members access to fast and free shipping, exclusive deals, and services, including Prime Music and Twitch Prime. The number of Prime members has doubled over the past 18 months, and Amazon Canada has continued to expand its offerings to meet demand. Currently, members have access to over one million songs through Prime Music, and unlimited TV and movies with Prime Video. Amazon is taking a deicded approach to mimic other monthly subscription models in the spaces they are expanding into, such as Netflix and Spotify. 

In total, Prime has more than 100 million paid members around the world.

Amazon has been steadily expanding their reach in Canada, specifically through investments in technology education. Last month, the company shared that they will be donating $525,000 to Canada Learning Code. Just last week, Amazon announced that the University of Waterloo will now have the Alexa Fund Fellowship, a program that supports PhD students studying conversational AI.

This was the theme for the year, though, as tech giant continues to expand into Canada – Toronto is ranked the second most likely city for Amazon’s new HQ2 according to some rankings, and the company has already announced plans to expand its Vancouver Tech Hub, creating 3,000 new technology jobs.